Our approach
'Design thinking' to build meaningful relationships.
Introduction
Relationships connect us all. We have intimate relationships, productive relationships, steamy relationships and at times, dysfunctional relationships. Some of them may last only seconds others a lifetime. Life is all about the quality of relationships we have with those around us - be they strangers, friends, family, colleagues, competitors, lovers, tribes, or entire cultures.
A brand you can believe in.
An ad campaign people want to participate in.
A multinational corporation that listens to me.
A retailer that informs and inspires in equal measure.
A service that makes life a little less hectic.
Whatever we call it - 'design thinking', 'service design' or 'disruptive innovation', in an industry that's not short of jargon it's important to remember what we're trying to do, what motivates us. A single-minded goal: design meaningful services and inspiring communication that build stronger relationships between people and brands.
A brand you can believe in.
An ad campaign people want to participate in.
A multinational corporation that listens to me.
A retailer that informs and inspires in equal measure.
A service that makes life a little less hectic.
Whatever we call it - 'design thinking', 'service design' or 'disruptive innovation', in an industry that's not short of jargon it's important to remember what we're trying to do, what motivates us. A single-minded goal: design meaningful services and inspiring communication that build stronger relationships between people and brands.
The challenge
As designers, we thrive on the uniqueness of each new challenge. Our approach embraces this variety - guiding principles rather than strict processes, giving the necessary flexibility for each new client situation. At the core is an understanding of people, and how their needs can be met by creative problem solving.
The process
Everything we do is bound by a simple 3 phase approach: Strategy, Concept, Realisation. We’re a strategic design agency - but our full value comes through seeing projects all the way through to execution. It’s the only way to ensure that the insights and strategic thinking are reflected in what we design, so we can tell whether we achieved what we set out to do.
As designers, we thrive on the uniqueness of each new challenge. Our approach embraces this variety - guiding principles rather than strict processes, giving the necessary flexibility for each new client situation. At the core is an understanding of people, and how their needs can be met by creative problem solving.
The process
Everything we do is bound by a simple 3 phase approach: Strategy, Concept, Realisation. We’re a strategic design agency - but our full value comes through seeing projects all the way through to execution. It’s the only way to ensure that the insights and strategic thinking are reflected in what we design, so we can tell whether we achieved what we set out to do.
Key Points
Inspiring innovation
Strategy must be informed by an understanding of people, culture and possibilities. We often work on a global scale where understanding cultural differences is a crucial part in shaping the solution. Fat research reports packed with statistics don't resonate, so we work hard to reveal what's important - what moves people. Our office is always a series of immersive zones reflecting what we're working towards, walls plastered with quotes, ideas and imagery taken first-hand from the people we're designing for.
Minimising risk
Not all projects have GDP-level budgets. Whatever money is spent needs to eventually reflect well on the bottom line. The optimal approach to reduce risk and maximise return on investment is achieved through the right balance of planning versus doing. A lengthy research and strategy phase, followed by long implementation project could result in huge time to market. Conversely, an ill-conceived strategy may result in an end product that does more harm than good.
Strategy must be informed by an understanding of people, culture and possibilities. We often work on a global scale where understanding cultural differences is a crucial part in shaping the solution. Fat research reports packed with statistics don't resonate, so we work hard to reveal what's important - what moves people. Our office is always a series of immersive zones reflecting what we're working towards, walls plastered with quotes, ideas and imagery taken first-hand from the people we're designing for.
Minimising risk
Not all projects have GDP-level budgets. Whatever money is spent needs to eventually reflect well on the bottom line. The optimal approach to reduce risk and maximise return on investment is achieved through the right balance of planning versus doing. A lengthy research and strategy phase, followed by long implementation project could result in huge time to market. Conversely, an ill-conceived strategy may result in an end product that does more harm than good.
Ongoing improvement
Whether we're delivering a strategic framework, a communication strategy, a mobile application or a global web platform in 40 languages we always consider how our work is going to be measured against the original objectives. We look at analytics in a holistic sense - it's not only about tracking clicks. We prefer to integrate as many information sources as possible in order to establish not just what people did, but why they did it - and what they'd like to happen next time.
Whether we're delivering a strategic framework, a communication strategy, a mobile application or a global web platform in 40 languages we always consider how our work is going to be measured against the original objectives. We look at analytics in a holistic sense - it's not only about tracking clicks. We prefer to integrate as many information sources as possible in order to establish not just what people did, but why they did it - and what they'd like to happen next time.
