Category Archives: Strategy & Insights
Top 5 iPhone photo apps
Photo taken using the iPhone 4 stock camera and edited with Camera+ and Adobe Photoshop Express (photographer: me) Photography has come a long way since its beginnings, as more than 250 million photos are uploaded per day to Facebook alone … Continue reading
Posted in Strategy & Insights, Tools & Tech, Visual Design
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Effective Facebook posting: How to increase user interaction
A good deal of companies maintain a Facebook page as part of their web presence, for marketing, hiring new employees, even for customer support. It’s an excellent medium to interact with users, both to release information quickly as well as … Continue reading
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Integrating user generated content from console to web: DanceStarParty.com
MediaCatalyst has been working with Sony’s in-house development team at London Studios since 2009, joining in a dynamic partnership to develop a web presence to showcase such titles as Killzone 2 and SingStar, plus involvement with Sony Computer Entertainment Europe’s … Continue reading
World Press Photo and MediaCatalyst, a strategic partnership since 2004
Our partnership shares a passion and belief in the power photojournalism has to inspire understanding and shape our world. Over the years MediaCatalyst has developed World Press Photo’s digital offering and helped the foundation to improve elements of the online … Continue reading
Are designers losing design strategy to business strategists learning design thinking?
One of the early and simplest aspirations of those in the design community who feel that design can and should play a role in the formation and realization of business strategy is that design not simply be used in a … Continue reading
Posted in Experience Design, Strategy & Insights
Tagged design, design strategy, design thinking, innovation, strategic design
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Strategic design for competitive advantage: the competitor customer experience audit
Whether or not you agree with Bruce Nussbaum, one of the leading media voices to support the approach to design inherent in design thinking, and his recent highly publicized declarations that design thinking has been a failed experiment; it may … Continue reading
When is a persona a reliable persona?
One of the most useful of tools of human-centered strategic design is the persona. They are a wonderful form of synthesis upon completion of primary user research. They become a lens through which design and business teams can define users; … Continue reading
Strategic design and the dynamic duo of qualitative and quantitative research
Research is often a fundamental activity in tackling design challenges. Research is often a fundamental activity in tackling business challenges. Two statements that sound like you might be talking about the same thing, but depending on whom you are talking … Continue reading
This is (enter design specialism) design thinking!
At last week’s Amsterdam Service Design Talk hosted by Geke and the STBY folks we had a very interesting conversation about the recently released book “This is Service Design Thinking”. The book was crowdsourced and co-authored by 23 design professionals … Continue reading
Visualizing Strategy
Designers partnering in business strategy formation bring many fresh tools, techniques, and perspectives to the process. From methods for gathering information, forming insights, generating ideas, imagining concepts, validating concepts, and articulating a design vision that can make ideas real, design … Continue reading
Posted in Experience Design, Strategy & Insights
Tagged business, design, methodologies, visualizations
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