Comments for AMP http://www.mediacatalyst.com/blog Bringing people together to amplify ideas and observations connecting business, technology, marketing, and design Sat, 14 Jan 2012 16:32:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 Comment on Moving from apps to web – the revolution has begun by Florence http://www.mediacatalyst.com/blog/moving-from-apps-to-web-%e2%80%93-the-revolution-has-begun/#comment-1523 Florence Sat, 14 Jan 2012 16:32:00 +0000 http://www.mediacatalyst.com/blog/?p=611#comment-1523 Stay with this guys, you're helping a lot of peolpe. Stay with this guys, you’re helping a lot of peolpe.

]]> Comment on World Press Photo site redesign by Samantha http://www.mediacatalyst.com/blog/world-press-photo-site-redesign/#comment-1521 Samantha Sat, 14 Jan 2012 14:35:41 +0000 http://www.mediacatalyst.com/blog/?p=501#comment-1521 Nice to read your blog Nice to read your blog

]]> Comment on When is a persona a reliable persona? by Christof Zürn http://www.mediacatalyst.com/blog/when-is-a-persona-a-reliable-persona/#comment-775 Christof Zürn Tue, 25 Oct 2011 17:46:11 +0000 http://blog.mediacatalyst.com/?p=349#comment-775 Hi Brian, good thinking about personas, I could ad the following: - it is better to have a '4 hour ad hoc persona', than have not a persona at all. It gives your thinking a direction. - persona is a tool (not an achievement as such) , it should be useful for the one who works with it or makes design decisions. And use it in customer journeys and in reviews. - personas should be based on real data, that's why I call my reality personas: 'data storytelling' - if you don't have data (although this sounds like an excuse in times of social media, google analytics and free survey tools), or you are aiming to a user (or person) who is not yet a client or using your site, you can think about 'aspirational personas' (just make clear that they are not based on facts, but on imagination, vision) Here are two links with more info: - Data storytelling with personas (a lecture I held in Utrecht) http://www.slideshare.net/creacomp/data-storytelling-with-personas-utrecht - The biggest persona project I did in the last years http://creativecompanion.wordpress.com/2011/09/16/personas-and-female-mindstyles/ @ Stephan, thanks for mentioning the Persona Core Poster Hi Brian,
good thinking about personas, I could ad the following:
- it is better to have a ’4 hour ad hoc persona’, than have not a persona at all. It gives your thinking a direction.
- persona is a tool (not an achievement as such) , it should be useful for the one who works with it or makes design decisions. And use it in customer journeys and in reviews.
- personas should be based on real data, that’s why I call my reality personas: ‘data storytelling’
- if you don’t have data (although this sounds like an excuse in times of social media, google analytics and free survey tools), or you are aiming to a user (or person) who is not yet a client or using your site, you can think about ‘aspirational personas’ (just make clear that they are not based on facts, but on imagination, vision)

Here are two links with more info:
- Data storytelling with personas (a lecture I held in Utrecht) http://www.slideshare.net/creacomp/data-storytelling-with-personas-utrecht

- The biggest persona project I did in the last years
http://creativecompanion.wordpress.com/2011/09/16/personas-and-female-mindstyles/

@ Stephan, thanks for mentioning the Persona Core Poster

]]> Comment on Drupal 7 showcase: the new World Press Photo website by | World Press Photo and MediaCatalyst, a strategic partnership since 2004 | AMP | MediaCatalyst blog http://www.mediacatalyst.com/blog/drupal-7-showcase-world-press-photo/#comment-485 | World Press Photo and MediaCatalyst, a strategic partnership since 2004 | AMP | MediaCatalyst blog Wed, 17 Aug 2011 10:05:54 +0000 http://localhost/php5/mc_site/blog/?p=376#comment-485 [...] the weeks ahead, MediaCatalyst will continue to publish additional blog posts and articles about the World Press Photo experience from the perspective of several of our team [...] [...] the weeks ahead, MediaCatalyst will continue to publish additional blog posts and articles about the World Press Photo experience from the perspective of several of our team [...]

]]> Comment on Are designers losing design strategy to business strategists learning design thinking? by Gail Kernes http://www.mediacatalyst.com/blog/are-designers-losing-design-strategy-to-business-strategists-learning-design-thinking/#comment-292 Gail Kernes Fri, 17 Jun 2011 16:33:34 +0000 http://www.mediacatalyst.com/blog/?p=386#comment-292 Design Strategist, vs. Marketing Manager. Let's be clear Most Design Managers and Brand Designer are strategists, all Marketing Managers are not. Ideally Business and Designers are partners, however as a package design manager the roles are changing. I find there is less and less collaboration and respect for design and more and more marketers directing design and Design Managers relegated to project managers. Marketing Managers roll is best at directing strategy vs. directing executional details of a design. As Marketing leads creative I see opinions leading design. As each higher level of marketing management reviews the design, layers of design changes destroy the integrity of the design. In the end designs are often watered down or compromised. Design Strategist, vs. Marketing Manager.
Let’s be clear Most Design Managers and Brand Designer are strategists, all Marketing Managers are not.

Ideally Business and Designers are partners, however as a package design manager the roles are changing. I find there is less and less collaboration and respect for design and more and more marketers directing design and Design Managers relegated to project managers. Marketing Managers roll is best at directing strategy vs. directing executional details of a design. As Marketing leads creative I see opinions leading design. As each higher level of marketing management reviews the design, layers of design changes destroy the integrity of the design. In the end designs are often watered down or compromised.

]]> Comment on This is (enter design specialism) design thinking! by Are designers losing design strategy to business strategists learning design thinking? - AMP | MediaCatalyst blog http://www.mediacatalyst.com/blog/this-is-enter-design-specialism-design-thinking/#comment-277 Are designers losing design strategy to business strategists learning design thinking? - AMP | MediaCatalyst blog Fri, 10 Jun 2011 07:49:09 +0000 http://blog.mediacatalyst.com/?p=283#comment-277 [...] design business schools around the world have been introducing innovative new programs to teach design thinking as a valuable compliment to traditional analytical business thinking. Much of the design thinking [...] [...] design business schools around the world have been introducing innovative new programs to teach design thinking as a valuable compliment to traditional analytical business thinking. Much of the design thinking [...]

]]> Comment on This is (enter design specialism) design thinking! by AMP | MediaCatalyst blog | Increasing the power of the signal | Strategic design for competitive advantage: the competitor customer experience audit http://www.mediacatalyst.com/blog/this-is-enter-design-specialism-design-thinking/#comment-264 AMP | MediaCatalyst blog | Increasing the power of the signal | Strategic design for competitive advantage: the competitor customer experience audit Mon, 30 May 2011 09:45:32 +0000 http://blog.mediacatalyst.com/?p=283#comment-264 [...] approach to design inherent in design thinking, and his recent highly publicized declarations that design thinking has been a failed experiment; it may be useful in that it may provoke a broadening of the [...] [...] approach to design inherent in design thinking, and his recent highly publicized declarations that design thinking has been a failed experiment; it may be useful in that it may provoke a broadening of the [...]

]]> Comment on When is a persona a reliable persona? by Stephan Hoberg http://www.mediacatalyst.com/blog/when-is-a-persona-a-reliable-persona/#comment-199 Stephan Hoberg Thu, 05 May 2011 15:41:36 +0000 http://blog.mediacatalyst.com/?p=349#comment-199 Nice template to help writing personas: http://creativecompanion.wordpress.com/2011/05/05/the-persona-core-poster/ Nice template to help writing personas:

http://creativecompanion.wordpress.com/2011/05/05/the-persona-core-poster/

]]> Comment on Creating corporate identity: Icon or wordmark? by Brian http://www.mediacatalyst.com/blog/creating-corporate-identity-icon-or-wordmark/#comment-171 Brian Thu, 28 Apr 2011 14:26:59 +0000 http://blog.mediacatalyst.com/?p=298#comment-171 Creative review just published a piece on favorite logos! http://creativereview.co.uk/cr-blog/2011/april/logos-expert-panel Creative review just published a piece on favorite logos!
http://creativereview.co.uk/cr-blog/2011/april/logos-expert-panel

]]> Comment on The Dynamic Duo of Persona and Consumer Journey by Jeff Miller http://www.mediacatalyst.com/blog/the-dynamic-duo-of-persona-and-consumer-journey/#comment-47 Jeff Miller Wed, 09 Mar 2011 21:13:47 +0000 http://213.208.238.50/blog/?p=54#comment-47 Excellent hype for an essential collaborative suite! Journeys - and the people whose experiences we narrate within - are what I like to call \"sandbox\" deliverables. At their best, they\'re a fluid collaborative space where all vested disciplines should have a voice. I\'ve made a lot of friends in technology, UX, strategy, and brand by front-loading design engagements with a healthy chunk of time for personas and journeys. It\'s a safe place to ideate and iterate, where \"truthful\" storytelling trumps any one discipline\'s agenda. Great stuff. Excellent hype for an essential collaborative suite!
Journeys – and the people whose experiences we narrate within – are what I like to call \"sandbox\" deliverables. At their best, they\’re a fluid collaborative space where all vested disciplines should have a voice. I\’ve made a lot of friends in technology, UX, strategy, and brand by front-loading design engagements with a healthy chunk of time for personas and journeys.
It\’s a safe place to ideate and iterate, where \"truthful\" storytelling trumps any one discipline\’s agenda. Great stuff.

]]>