Our partnership shares a passion and belief in the power photojournalism has to inspire understanding and shape our world. Over the years MediaCatalyst has developed World Press Photo’s digital offering and helped the foundation to improve elements of the online experience along with ongoing strategic advice.
In 2009 World Press Photo asked MediaCatalyst to identify how their site could be improved to support their evolving user needs, making it accessible and useful for a variety of audiences.
www.worldpressphoto.org before the redesign
World Press Photo wanted to see photography treated as the main focus of the user experience. For World Press Photo, photography is core content, not just an important element in visual design.
Creating a new digital strategy:
MediaCatalyst began with a deep exploration of their existing digital presence, extensive research and interactive stakeholder workshops with collaborative ideation sessions. The objective of this collaborative process was to first understand the goals and needs of the organization and of their primary target audience groups whilst also identifying emerging new users, key trends and areas of opportunity. This process also opened a dialogue with World Press Photo to share ideas for adopting online technologies to improve tools, applications and services.
The outcome of the workshops led to a highly tailored and concrete new global digital strategy for World Press Photo, redefining their future online strategy and developing a new online presence, with a focus on using several channels including social media. MediaCatalyst also strategically partnered as technical lead to development agency One Agency to build and implement the new website.
A gallery page of the new World Press Photo site
Strategic design:
To deliver a truly integrated approach to World Press Photo’s request, MediaCatalyst used a strategic design methodology: a holistic approach which looks at the complete brand and all user touchpoints both off- and online. For this, we also involved sister agency StrawberryFrog Amsterdam – experts at branding and marketing communications – to work as one integrated team to develop the overall brand. This has involved an ongoing and highly collaborative way of working with World Press Photo, further strengthening the strategic partnership.
The design team working on the World Press Photo user and brand experience is reflective of MediaCatalyst’s multi-disciplinary approach to the strategic design of business. Business, brand, user experience, creative and technical strategists and designers have contributed to the effort.
The launch of the website is only the beginning of the new strategy for World Press Photo. There will be new and exciting developments in the coming months, further evolving World Press Photo’s brand presence.
In the weeks ahead, MediaCatalyst will continue to publish additional blog posts and articles about the World Press Photo experience from the perspective of several of our team experts, from the beginning and moving forward into the future.
